7 Major
Electronic Repairing Business Mistakes To
Avoid
The New Year has
come and I wish all of you Happy New Year 2009! I
guess some of you may have set your resolution for this year to set
up your own repairing company. For those of you who are serious of
running your own electronic repairing business I guess it is not
easy as just register a company, wait for customers/find customers,
do the repair and bill the customers. I know that you are already
good in the electronic repair work and eagerly to run your own
business but besides all these you need to know some of the hidden
things that I’m going to explain to you in order to become
successful in this electronic repairing line.
Here are the 7 major
electronic repairing business mistakes to avoid so that you could
see success in the shortest time.
Mistake No 1- Did
not do enough of market research
Yes it is true; if
you did not gather enough information of market research about the
electronic repairing trend you are in fact inviting disaster to
your company. You need to know the trend and the rough volume of
the current market share. You need to do some homework before you
quit your job and start your own business. You need to survey the
area (industrial park, housing area and etc), check out how many
competitors are there in a particular area. If there are too many I
suggest that you set up your business at somewhere else to avoid
less market share due to overcrowded electronic repair
shop.
Every country has
their own trend where some of the people in certain countries
prefer to get new equipment instead of sending it for repair. While
to other countries their first option would to the repair first
before getting a new unit. You have to make your own calculation
whether if the repair volume in the market big enough for you to
start your own business.
Mistakes No 2- Not
enough customers before you start
Most of the
electronic repairers that I know have started the repair business
when they already have quite a number of customers in hand. In fact
me too before I start my own electronic repair shop I’ve already
have many customers in my hand. Once you have the strong customer
base and progressively getting good monthly income from the repair
work then you can make a conclusion that it’s the time now to set
up a repair business on your own.
Getting new
customers needs time and during this time if your financial back up
was not enough and if the situation prolongs your business may have
to wind up. However, if you have a strong financial back up (may be
you have already made a saving for years) then you can ignore this
mistake No 2 but most of the electronic repairers that I have met
so far are not generally came from a very well to do
family.
Mistake No 3- Did
not listen to others in running a business
Although there are
risks in running any business, however some tends to choose to try
it out and see the result-that’s fine. If your repair business in
the infancy stage then I suggest that you ask some
opinions/suggestions from those who are already successful in
running a business (not necessary must be in the electronic repair
line). Don’t be too
proud about yourself and your achievement instead be humble and
there is always room to
improve your repair business. Talk to them and ask questions
and get ideas from them and you will be amazed when they share out
their tips be in the sales or marketing tactics or even traps to
avoid. For your information if there is no sales then there will be
nothing happen in your company. Even though you are very good in
electronic repair, since less people know about your existence, you
would not be able to cover your operating cost. Your company need
exposure and you must have enough equipment for repair in order to
see profit.
Sometimes a simple
idea could spark even a better way of running a business and
bringing in more customers. Now, not everyone has a friend to turn
to when running a business. In fact you can visit any bookstore to
buy some of the proven sales and marketing strategies book to help
you out in running a business and getting customers. By the way you are welcome to email
me if you want to set up your own electronic repair
shop.
Mistake No 4-
Treating others like enemy
Again and again I
have to emphasis on this matter. Why? because i personally had come
across electronic repairer that do not like other electronic
repairers in the same area. In other words they afraid of losing to
their competitors! One of
them told me it was good if the other repair shop go bankrupt!
With that kind of mindset I guess it gonna be hard for him to go
along with other electronic repairers too and I guess his
experience limited to only what he discovers and not the extra
input that he could get from others. Do you know that I got lots of
good input from other electronic repairers? Good input like repair
secrets/techniques, where to buy cheap spare parts, how to use the
best way to solve a particular electronic problem and etc. Being a
good friend to other electronic repairers only could bring positive
result.
Although it takes
couples of hour’s everyday for me to support emails, I do not mind
because through email support I have known many good professional
electronic repairers out there. The time that I had spent with them
was well worth. Once in a while I got secret tips from them and the
repair knowledge in me got even better. I believe you too have
benefitted from my blog post under “Electronic Repair Questions/Answers
and Testimonials”. Now let’s imagine if I treat of all the
emails as junk emails/enemy and deleted them as fast I received
them. What sort of good input that I can gain if there is no two
ways of communication? Just be friendly to those in the electronic
repair line and you would not know may be one day when they share
out their secret you would say “Wow” that’s really
cool!
Mistakes No 5-
Blaming Your Competitors
If you are losing
out to your competitors, why not check yourself first before
blaming on your competitors. Could it be that you take a very long
time to complete a repair work? Could it be you are charging
skyrocket high for the repair fees? Could it be your success of
repair rate is low? Could it be you are not friendly enough and
always show a long face
to your customers and etc?
Take it seriously
and analyze why your repair business had dropped. Call your
customers and check from them and I’m sure some of them would be
good enough to tell you why they are no longer using your services.
You have the choice to call them to find out where went wrong or
you have the choice of ignorance of not listening to others. I
guess you will be in the losing end if you choose the ignorance
choice.
Politely thanks them
for the feedback as the feedback is one of the most important
pieces of information from your dissatisfaction customers so that
you will not make the same mistakes again like not friendly and
etc. By listening well to your customers complain and make changes
to solve the problem will only prolong the repair business and
continue to reap good profits in many years to
come.
Mistakes No 6- Did
not invest in the things that you really
need.
As already mentioned
many times in my previous articles that gone are the days where you
only depend on one or two test equipments to solve your electronic
problems. In this competitive line one got to have the speed in
solving electronic problems fast otherwise the customers may tends
to choose to get a new unit if they had waited for a long time.
Invest in the tools, information and test equipment that you can
think of to solve electronic problems fast. All these would be pay
back within a very short time if you are getting more equipment for
repair.
Not only that your
repair works must have good reliability too. If the equipment that
you have repaired breaks down again few times within a week or a
month then I guess you will surely lose that
customer.
Mistakes No 7-
Having a Wrong Mindset and Gave up Easily
You have unrealistic
expectations. You cannot simply set up a repair business and expect
to make some fast money. Yes I will congratulate you if you could
make money within the first month or so because some people are
smarter and some people can learn things faster but generally it takes time to
really see some real success in electronic repairing. Success
involves on investment of time and money, taking calculated risks,
building relationships with customers and etc.
If you don’t see
result within few months you tell yourself that you are going to
close the shop. It is just too fast and you did not even give your
company a chance to grow.
Don’t give up and be
persistent and have perseverance because “The City of Rome Was Not Built
In A Day” and think back why you have failed in running the
repair business. Ask yourself these questions:
1)
Am I not getting enough
customers- If yes then spend more time in your marketing
effort.
2)
Am I charging too high? Then
adjust the repair fees accordingly to the market condition
and be reasonable.
3)
Am I too slow in repairing
electronic equipment? Then invest in the things you really
need (test meters, books, schematics etc) to boost up the
repair rate.
4)
And so
on
Conclusion- I knew
that all these mistakes that I have just mentioned may not be
applicable to you as different person has different ways of running
a business. What I want from you is to just take the one that you
think could help you in your repair business. Learning from other people’s mistake
is in fact a gain for you because you don’t have to go through it
yourself and this will surely make your company grow stronger.
Seeing your repair business grow in this time of economic
difficulty (in fact more people opt for repair then getting a new
set) is one of my desires and here again I wish you have a great success and
Happy New Year-All the best!
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